B E A U T Y
R E D E F I N E D

by Clint Catalyst

first of a two-part series


s our world expands, so must its parameters of the attractive. Long gone are days of the beau ideal being cast in stone or the look of cultural icons functioning like a check-list for the luxe; craving deviation, we've grown weary of the conventional, the comfortable, the expected. In our quest for beauty's golden mean, the mirror is no longer the arbiter of identity, the wardrobe no longer determined by fashion supermarkets, and the notion of an aesthetic treasure no longer a supermodel's latest haircolor.


We have reached a new understanding: Beauty is determined by the authority with which you wear it. Witness this, a thrust and a wriggle of the pierced tongue-in-chic; meet here an onslaught of San Francisco-based cutting-edge artisans exploring and expressing beauty by their own terms.



Click on this arrow for a look at The New Beauties





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